The World Poker Tour announced on Thursday that it has signed a multi-year agreement with Indian poker website Adda52.com, under the terms of which the popular series would license exclusively various poker-related services and products across India.
In addition, Adda52.com will be given the opportunity to distribute WPT seasons, merchandise, and to use the WPT brand to ink local sponsorship agreements. As part of the partnership, the Indian online poker brand would qualify Indian players to take part in a number of select WPT tournaments to be held around the world.
Adda52.com was founded in 2011 and has established itself as a leader in the Indian market. The brand is managed by online gambling operator Gaussian Networks Pvt. Ltd., which is also known for offering a number of other gambling options to gambling customers from across the country. In 2016, the online poker brand reached a total of 800,000 registered users and organized the first INR10-million guaranteed poker event to be ever held in India.
Commenting on their latest partnership agreement, Adda52.com founder and CEO, said that it has come at a very important time as there is a poker boom in India and the local poker community is looking for better opportunities for exciting tournament experience. With the WPT as their partner, Adda52.com would expose Indian players to international poker standards and well-defined tournaments with better structures, the executive added.
WPT President and CEO Adam Pliska said that they are proud to have Adda52.com as their partner and to expand WPT’s presence into one of the world’s fastest growing poker markets. Mr. Pliska further noted that together with the Indian online poker brand, the WPT is in an excellent position to introduce the WPT experience to India’s numerous poker players and fans and help “grow the mind sport” of the game in the country.
Adda52.com is not WPT’s only Asian partner. The popular poker brand works with Europe-bet in Georgia as well as with Ourgame. The company has said that it is currently negotiating other similar partnerships in more regions across the continent in a bid to continue expanding its global footprint.
