Bulgarian provider of omni-channel services for the online gaming and sports betting industry UltraPlay Ltd. announced today that it is to integrate virtual sports offering created by Betradar and casino content developed by Endorphina.
Commenting on the news, UltraPlay COO Borislav Borisov said in a statement that they are delighted with the opportunity to add products by two popular developers to their existing catalog of product offering. Mr. Borisov further explained that virtual sports products are to be available to gambling customers via their VulkanStavka and BetEast clients. As for the Endorphina casino products, they are set to be launched on eBettle, VitalBet, and FlutterClub. In fact, UltraPlay signed agreements with the last three in November 2015, under the terms of which, the Bulgarian company would launch a number of services and products with these.
Endorphina Business Development Manager Miklos Handa added that their partnership with UltraPlay and the addition of their slot titles on its gaming platform is an excellent new opportunity for both his company and the Bulgarian gaming provider. Mr. Handa further noted that they are looking forward to working together with UltraPlay in order to be able to deliver “fresh, top-quality content” to clients.
UltraPlay also announced today that eBettle and Vitalbet will be the first gaming operators to offer betting options for the Bulgarian supplier’s Vainglory gaming title. Generally speaking, Vainglory is known to be the company’s online multi-player battle arena product.
UltraPlay Head of Trading Peter Ivanov commented that Vainglory has been gaining popularity quite rapidly and it already has more than two million active players. Mr. Ivanov further explained that they will start by offering match odds and related options in core markets and will build on the variety their customers are used to in the weeks to come.
Earlier this year, UltraPlay secured a partnership agreement with start-up eSports company Overwatch. The Bulgarian company actually became the first one to add the game to its existing offering as part of its strategy to establish itself as one of the leaders in the eSports market. It also became clear that gambling operator ViralBet would be the first one to feature Overwatch events as part of its product offering.
