Online casino and sports betting brand OlyBet announced the relaunch of its affiliate program – OEG Partners, which is to be managed in partnership with digital gaming and marketing company Income Access. OlyBet is a subsidiary of Estonian gambling operator Olympic Entertainment Group.
The relaunched program will be managed by Income Access’ team of affiliate managers and will take advantage of its new partner’s particularly popular Ad Serving tool.
Founded in 2010, OlyBet has since then been offering customers a wide selection of casino gaming titles and sports betting options. Gambling customers are offered the opportunity to choose among more than 500 slot games as well as a wide variety of traditional table games, with baccarat, blackjack, and roulette being few of these. OlyBet’s online gambling offering is powered by world-renowned providers such as Playtech, Microgaming, NetEnt, NextGen, etc.
Online poker is also among the options offered by the OlyBet brand. Players can participate in online poker tournaments via the MPN Network. The digital gaming brand also features sports betting options, with a great part of those served in a live-streaming mode.
Commenting on their partnership with Income Access, Olympic Entertainment Group Managing Director of Online Operations Veiko Krünberg noted that it is their main goal to attract a vast number of affiliates with personalized approach and diverse offering for gambling customers. Mr. Krünberg further pointed out that they have redesigned and relaunched their program with the intention to leverage their strongest side, namely their online casino operations. The official expressed confidence that the refocus would help affiliates grow and succeed.
As mentioned above, the OEG Partners affiliate program would be managed by Income Access affiliate managers who have all years of experience in managing online casino and sports betting operations. The team will use the digital marketing company’s Ad Serving tool for the purpose, with it being best known for offering brands the chance to effectively target affiliate marketing strategies.
Income Access CEO and founder Nicky Senyard commented that they are extremely happy to be partnering with one of the largest European gambling operators. Ms. Senyard also said that their affiliate managers are looking forward to helping OlyBet and its relaunched affiliate program grow its online operations, which have already proved to be quite successful.
