Gambling operator Betfair announced that it has extended its existing partnership with English Premier League football club Arsenal FC until 2019. Under the expanded deal, the gaming company would become an Official Betting Partner for the professional football club in the United Kingdom, Europe, and Central and South America.
What is more, Betfair would be secured with additional branding at fixtures that are to be played at the Emirates Stadium.
As part of the partnership agreement, the gambling operator would be able to use first-team footballers to establish marketing and promotional activities. Betfair will be given the opportunity to reach Arsenal’s large fan base through the club’s online channels and social media presence.
Commenting on the expanded relations of the football club and the gambling company, Paddy Power Betfair Marketing and Brand Director Paul Gambrill said that they are really happy with the contract’s extension, following a mutually beneficial first season with the football club. Mr. Gambrill further noted that Arsenal are a fantastic team and that they are looking forward to being able to further work with its officials and to engage its fan base during the next few seasons.
Vinai Venkatesham, Chief Commercial Officer of Arsenal, added that there are delighted with the opportunity to continue their association with the gambling operator as both parties have enjoyed a successful partnership so far. The official also noted that they are looking forward to working with Betfair and together engage Arsenal’s supporters in the UK, Europe, and the Americas.
Back in February, Betfair finalized its merger with fellow gambling operator Paddy Power. The two companies first announced consolidation plans last summer amidst a wave of mergers and acquisitions in the gambling sector. Headquartered in Dublin, the combined entity has been valued at £6 billion. Following the merger’s completion, Paddy Power Betfair has become one of the world’s largest gambling operators.
Last month, the company posted its first quarterly results as a combined entity. Revenue increased 16% to reach £339 million. Proceeds from regulated markets represented 95% of the overall figure posted for the quarter ended March 31, 2016. Group EBITDA increased 27% to £59 million. Operating profit amounted to £43 million, up 36% year-on-year.
