London-based lottery operator The Health Lottery has added Health Bingo, its official bingo partner, to its affiliate program. The Health Lottery’s affiliate program is powered by Income Access and is managed by Income Access affiliate managers.
The Health Bingo brand was established in 2014 and has been working in partnership with The Health Lottery. It provides gambling customers with bingo, slots, and traditional casino games from a single gaming website. The Health Bingo site offers bingo games by Bede Gaming.
Commenting on the latest announcement, Yakir Firestane, The Health Lottery Head of Online Gaming, said that the addition of the bingo product to their affiliate program would provide the latter with exciting variety that would make the brand more appealing to affiliates. Mr. Firestane said that affiliates are now likely to experience a considerable boost in player registrations.
Income Access Manager of Affiliate Services Allan Petrilli said that there are looking forward to witnessing the impact the new product would have on The Health Lottery’s affiliate program. Mr. Petrilli added that given the fact multiple products can now be cross-promoted, affiliates will certainly reap the benefits coming from a larger variety of players that are expected to register with The Health Lottery and its partners.
As mentioned above, The Health Lottery is a London-headquartered lottery operator. As for The Health Bingo, the product was launched in 2014. The brand is operated from Alderney and is therefore licensed and regulated by the Alderney Gambling Control Commission. It also has a license from the UK Gambling Commission.
Income Access is a Montreal-based technology business and digital marketing company that services the global gambling market, including online gambling operators as well as land-based ones. Income Access is known for supplying affiliate programs with its proprietary Ad Serving tool, catalog of digital marketing tools, mobile tracking, and a number of other related technology solutions.
Income Access’ affiliate network is currently comprised of more than 25,000 affiliates from around the world and across all gaming verticals. What is more, popular gambling brands such as Gala Interactive, Betfred, Sky Betting & Gaming are among the company’s current partners.
