Sports betting software Metric Gaming and online casino and bingo operator Gamesys announced they were going to work in collaboration for the establishment of a new generation sportsbook. The latter is to be run on the Metric Gaming technology platform.
The launch of the new brand, Bethotshot, will coincide with the start of Euro 2016. Gamesys management revealed that the brand will be used as a testing platform for the full range of sports betting products the operator is about to release in future.
As soon as Gamesys adjusts to the market conditions, it will make attempts towards launching the full betting site under the Virgin brand license. The sports betting services will be aligned with the online casino VirginGames.com, which has been in operation since 2013.
The deal is important and beneficial to both sides. The joint venture enables Gamesys to enter the sports betting market, while Metric Gaming further consolidates its position of a leading provider of sportsbook products and services.
As for Metric Gaming, the SuperLive platform it has recently launched attracted the interest of industry leaders who appreciated the mobile-friendly features and the in-game betting functions. The SuperLive platform has been defined as the most comprehensive, truly mobile sportsbook technology so far.
Although it has been established relatively recently, Metric Gaming became known for the product innovation, mobile-friendly technologies, and excellent support services. It is headquartered in Las Vegas, but it has subsidiaries in Isle of Man and Sweden. Metric Gaming also holds a license, issued by the UK Gambling Commission, which allows it to operate on the territory of the United Kingdom.
This will be the first occasion when a Metric platform will be used by a third party. The SuperLive platform enables customers to gain access to various betting opportunities such as whether a goal will be scored in the next 60 seconds or not. Customer accounts will also be credited in real-time.
Lee Fenton, Gamesys’ CEO, commented on the matter and said he remained hopeful that both companies were on the same page as far as developing their potential and making their products a part of industry’s future was concerned.
Peter Bertilsson, Metric Gaming CEO, added that he was honored to work together with a company whose track record spoke volumes about its promising future. He did not miss to mention that Gamesys has recognized Metric’s ability to help the casino games provider become a well-recognized figure on the sports betting market as well.
