Mere hours ago, it was officially confirmed that Ever Adventure is to work in collaboration with William Hill. The partnership is aimed at establishing a digital casino, considered the next big thing in the industry. The collaboration is expected to create a product, that is more engaging to players than the standard casino games.
Ever Adventure operates the Slotser casino brand that holds a license, issued by United Kingdom Gambling Commission. Slotser has been available to players since 2014 and it is a result of company’s objective to establish a more entertaining gambling environment for players by applying unusual approaches in that direction.
The number of businesses Ever Adventure works with is constantly growing. Currently, the available games are powered by EyeCon and Microgaming. NetEnt gaming content is also expected to be available soon. The number of in-house built games is also growing.
As for William Hill, some of the major deals it has recently inked include a partnership agreement with Betfect, according to which, William Hill products have to go live on Betfect social betting platform. At the beginning of April, it was announced that William Hill will invest into NYX Gaming for the acquisition of OpenBet.
The product, a result of the collaborative efforts of William Hill and Ever Adventure will be brought to life through latter’s casino brand Slotser.
Crispin Nieboer, Managing Director at William Hill Online, commented on the partnership and said that the company has always been looking for methods for attracting more players and being more appealing to the mass audience. He remained confident that the partnership would help them achieve that goal. In conclusion, Mr. Nieboer said that William Hill officials were convinced that this partnership would contribute to discovering new ways to connect to the mass player.
Ever Adventure CEO, Joshua Morris, also commented on the matter and said that the product roadmap will take casino engagement strategies to new heights. He remained positive that the venture will lead to a successful outcome. Mr. Morris also put emphasis on the importance of the mobile casino markets and the ability to attract new customers by offering exciting gambling options.
The soft launch of the partnership is scheduled for this summer and it will be materialized through the Affiliate United platform of William Hill. Once the product roadmap of Ever Adventure is revealed, the project completion will be accelerated.
