Developer and supplier of online gaming content and related solutions for US-based casino operators GameAccount Network plc (GAN) announced that it has signed its fourth contract with a major Native American gambling enterprise for the provision of its Simulated Gaming solution.
The identity of GAN’s latest client has not been disclosed and will remain undisclosed until the necessary regulatory and commercial approvals are granted.
What could be said about the new casino operator to have opted for the Simulated Gaming solution is that it is GAN’s twelfth US-based client and the second one in the North-Eastern United States, known to be among the most populous regions in the country. As mentioned above, this has been the fourth Native American contract for the gaming supplier and the fourth one it has signed since the beginning of the year.
Customers of the unnamed casino operator would be introduced to the Simulated Gaming experience in the second half of the year. The solution first needs to be integrated into the client’s on-property reward program.
Simulated Gaming was brought to being in 2014. Generally speaking, it is an online gaming service that has been specifically designed for US brick-and-mortar gambling venues that offer social gaming experience across desktop, mobile, and Virtual Reality channels. Simulated Gaming features more than 200 casino games, both slot and table ones.
In addition to this, GAN’s particularly popular product provides land-based casino operators with a comprehensive set of marketing communication tools that allow them to attract the attention of both existing and new gambling customers efficiently and with reduced costs as compared to other media engagement channels.
Commenting on the latest agreement to be signed by GAN, CEO Dermot Smurfit said that it is indicative of their commitment to partnering major Native American land-based casino operators as well as of the appeal of their Simulated Gaming solution.
The official further noted that the fact his company has penned four major agreements since the beginning of 2016 speaks volumes about its momentum and leading market position in providing US casino operators with online gaming experience for their players.
The popular developer and supplier of both real money and social gaming solutions said in a statement that it has been selected by its new customer particularly due to Simulated Gaming’s ability to be fully integrated into the operator’s management system and loyalty program.
