Yggdrasil Gaming, a supplier of online gaming content, has signed another content distribution deal with major gambling operator. It was announced today that the provider’s catalog of online casino games will go live with bwin.party, a leading gaming company which was recently acquired by Isle of Man-based fellow operator GVC Holdings.
Under the terms of the deal, bwin.party will be offered access to Yggdrasil Gaming’s full suite of online slots, with Seasons, Wicked Circus, and the football-themed Bicicleta being among those. All three titles were launched recently. The games will be directly integrated into bwin.party’s gaming platform.
The gambling operator will also be able to make full use of Yggdrasil Gaming’s promotional tools, with those being Infinite API and BOOST.
As mentioned above, bwin.party was acquired by fellow gambling operator GVC Holdings earlier this year. Yggdrasil Gaming had previously signed a similar content distribution deal with the Isle of Man provider of gambling options. The bwin.party agreement comes as an extension to the existing deal both in terms of market reach and duration.
Of the latest supply deal signed by the company, Yggdrasil Gaming CEO Fredrik Elmqvist said in a statement that bwin.party is a highly respected operator and that it is fantastic that it will now go live with the provider’s gaming content. He noted that they all expect “a long and fruitful relationship” with the gambling operator.
The executive also pointed out that it has been an extremely busy first half of the year for Yggdrasil Gaming, with the company signing a number of important agreements, launching several new slot titles, adding new people to its team, and many more.
GVC Holdings Chief Product Officer Liron Snir said that it has always been their primary goal to provide customers with the best games offered in the market and that they are really happy about reaching the content supply agreement with Yggdrasil Gaming. Mr. Snir also noted that the supplier’s innovative and engaging games will most certainly prove to be quite popular among bwin.party gambling customers.
It was only a few days ago when Yggdrasil Gaming announced a similar content distribution agreement with Malta-headquartered gambling company Interwetten. Under the deal, the operator would add its partner’s full suite of gaming titles to its online casino.
