Provider of various solutions for the international gambling industry EveryMatrix has announced that online casino brand Riobet Casino will integrate the PartnerMatrix affiliate solution into its own platform.
Launched in 2014, the online casino now provides gambling options to players from a number of European countries.
The PartnerMatrix solution provides clients with the opportunity to select what exactly they would like to include in their own systems. Operators can choose among a number of features, including marketing tools, commission plans, as well as tools for controlling affiliates’ activities.
Generally speaking, EveryMatrix has created the PartnerMatrix solution with the aim of providing suppliers and operators from around the world with the necessary assistance in managing their agent and affiliate programs. The EveryMatrix product can be integrated into providers’ platforms alongside the latter’s own product offering.
Commenting on the latest announcement, PartnerMatrix CEO Levon Nikoghosyan said that the creation of their solution has been strongly influenced by the growing demand for the provision of a single platform that can meet the requirements of both gambling operators and affiliates. Mr. Nikoghosyan further noted that they are particularly happy with the opportunity to expand their reach into markets that have traditionally been ruled by major companies.
Launched a little more than a year ago, PartnerMatrix is a solution that has already proved its strength and flexibility, the official added, further commenting that the recently signed deal with Riobet Casino has all the potential to prove to be beneficial to both parties.
Vladimir Osipov, CEO of Riobet Casino, pointed out that they have long ago realized that they needed to work with professionals only and that EveryMatrix has established itself as a professional in the provision of gaming and affiliate solutions. Joining forces with EveryMatrix will help his company “reach a new professional level,” the executive further noted.
Earlier this year, EveryMatrix announced that it has enhanced the PartnerMatrix solution in order to target gambling customers from the Asian iGaming market. With 90% of its online traffic being provided by agents and affiliates of various levels and sizes, the Asian online gaming industry has long been recognized for its trust in the agent/affiliate system, Mr. Nikoghosyan has explained after the extension of their product’s reach.
