Leading provider of software for the global sports betting industry OpenBet announced that it has partnered with gambling analytics company Featurespace. Under the two companies’ agreement, the software supplier would be allowed access to Featurespace’s ARIC engine in order to receive a better look over behavioral patterns and individual behavior among gambling customers.
Headquartered in Cambridge, UK, Featurespace specializes in Adaptive Behavioral Analytics. The company was founded by Professor Bill Fitzgerald and Dave Excell, with both of them being well-known experts in applied statistics. It is known to be the creator of the above-mentioned ARIC engine. Essentially, the said engine provides real-time analyses of individual behaviors and thus contributes to the enhancement of decision-making capabilities related to fraud detection. Apart from its most recent customer – OpenBet, the company has also been working with gambling operators William Hill and Betfair for some time now.
Under its partnership agreement with Featurespace, OpenBet will deploy the ARIC engine within its Activity Feeds. Thus, the gambling software supplier will be provided with real-time data about players. The ARIC engine will be looking for any unusual behavior among gambling customers in order to prevent fraud and other criminal activities that may occur within the course of playing.
Commenting on the latest announcement, Jeremy Thompson-Hill, CEO of OpenBet, said that they have opted for Featurespace’s ARIC engine because it is the most advanced solution currently offered and the software supplier has always been looking for the best possible technology capability for their customers.
As it was revealed by OpenBet itself, the company has decided to partner Featurespace as their joint efforts would most certainly accelerate the delivery of the sports betting solutions provider’s upcoming real-time player management platform.
Martina King, CEO of Featurespace, commented that they are proud to be working with OpenBet and to deliver their ARIC engine and related machine-learning solutions to the software supplier.
OpenBet is a leading provider of gaming and sports betting products. It serves industry leaders such as Paddy Power, Sky Betting & Gaming, and Ladbrokes. Recently, the company became part of Canadian fellow gambling solutions provider NYX Gaming Group after the £270-million acquisition deal passed all the necessary checks and was given the green light by the relevant authorities to be closed.
