Leading provider of sports betting solutions OpenBet announced today that it has extended its existing relationship with French gambling operator Pari Mutuel Urbain (PMU) by signing a new strategic deal with the latter. Under the terms of the companies’ latest agreement, the supplier will provide the operator with its SiteBuilder tool that will enhance PMU’s sportsbook front-end flexibility.
The two companies have been working together since 2010 when France opened its online gambling market for international suppliers of related services and products.
The SiteBuilder tool gives gambling operators the opportunity to create sports betting microsites by deploying advanced CMS. Thus, dedicated pages for each major sports event can be developed. It is also important to note that backed by contextual intelligence, the tool offers personalized content based on a given player’s profile.
As part of the recently inked deal, PMU will also deploy OpenBet’s Banner Management tool, which is aimed at interconnecting with a particular sportsbook and automatically changing events’ prices.
Of the latest announcement, OpenBet CEO Jeremy Thompson-Hill said that the company has always been committed to providing customers with innovation and that they are pleased to announce PMU as the latest operator to be integrating the SiteBuilder tool.
By deploying the solution, the French gambling operator will be able to design and adapt its sports betting offering in a manner that best suits its needs, the executive added. Mr. Thompson-Hill described the relationship between his company and PMU as a very productive one and further noted that they are looking forward to further building upon what has already been achieved.
PMU Head of Online Jean-Marc Leglise commented that a flexible platform is instrumental for the provision of personalized gaming experience and that they are happy to have OpenBet by their side as the supplier boasts unprecedented expertize in the field. The official also revealed that the gambling operator has big plans with regards to its sports betting offering for the months to come.
The SiteBuilder solution has been developed so as to be as SEO-friendly as possible and this is believed to facilitate its integration with the French gambling operator’s PMU Connect single sign-on tool.
