Developer and supplier of online gaming solutions for the US market GAN plc (recently rebranded from GameAccount Network) has revealed Nevada-based gambling operator Station Casinos, LLC as one of its US partners to deploy its Simulated Gaming social gaming solution.
Over the past several months, GAN has partnered with several major US land-based casino operators for the provision of the product in question. Most of its new clients have remained undisclosed up until recently. Station Casinos is among the first operators to have been announced as one that would go live with the innovative gambling solution.
Founded in 1976 and based in Nevada, the company currently manages 19 brick-and-mortar casinos around the state. GAN first announced its partnership with Station Casinos on August 2 without unveiling its client’s identity.
The Simulated Gaming solution is expected to be integrated into Station Casinos’ myBoardingPass rewards program and to be launched at the operator’s casinos early in 2017. Generally speaking, GAN’s product has been designed particularly for the US gambling market. It offers social gaming options, including casino slot and table games as well as multi-player formats, across desktop and mobile.
Simulated Gaming is believed to be an excellent tool for US brick-and-mortar casinos to prepare their operations for a potential legalization of online gambling in the states where this has not happened yet. The product is also praised for giving operators the chance to engage both existing gambling customers and potential new ones effectively and at much lower costs than traditional promotional initiatives.
Station Casinos Executive Vice President Staci Alonso commented on the latest announcement by saying that the operator aims at constantly enhancing offering and responding to their patrons’ preferences and that choosing GAN was a natural move. With the supplier being seasoned in the provision of social casino experience, Station Casinos gambling customers will be able to play their favorite games for free no matter whether they are on-property or home.
GAN Chief Executive Dermot Smurfit added that they are honored to bring online gaming experience to one of Nevada’s oldest gambling operators. The official said that he believes the integration of Simulated Gaming into Station Casinos’ myBoardingPass loyalty program will improve patron visitation to the gambling company’s physical casinos, boost patron loyalty levels, and bring long-gone patrons back to the gambling venues.
