Virtual Sports provider Inspired Gaming and gambling operator Paddy Power have signed a three-year extension to their existing partnership, as announced in a statement from earlier today. Under the newly penned deal, Inspired Gaming Virtuals content will go live in Paddy Power’s LBO (licensed betting offices) estates across the UK and Ireland.
Titles like Rush Football 2, Rush Golf, and Rush Cricket, as well as updates to Rush Horses and Rush Greyhounds will all be made available to Paddy Power’s retail gambling customers.
Commenting on the recently signed extension, Inspired Gaming CCO Digital Games Steve Rogers said that they are delighted with the opportunity to continue working with Paddy Power for the next three years. With his company striving to constantly innovate and diversify its Virtual Sports offering, the official further noted that he is proud that Inspired Gaming will keep on delivering Paddy Power players with such a wide range of titles.
Paddy Power Director of Retail Product & Innovation Michael Ahearne commented that the deal inked and its exclusivity present excellent news for Paddy Power gambling customers and that the operator will now be able to display more Virtual Sports offering than ever before. According to Mr. Ahearne, the soon-to-be-launched products will prove to be particularly popular with players as they offer something for everyone who visits Paddy Power’s LBOs.
Paddy Power and Inspired Gaming have been working together for years now. Apart from being the operator’s exclusive Virtuals content supplier, the company has also been providing its client with different other gambling products, including gaming machines across its network of betting shops in the UK and Ireland.
Inspired Gaming has placed itself as one of the leaders in the provision of Virtual Sports products. Most recently, the company announced that it would enter the Greek Virtual Sports market by providing major local operator OPAP with its suite of products.
It was last week when Inspired Gaming launched its latest on-demand product – Rush Golf Live. The product initially went live with UK sports betting operator Betfred, as stated in an exclusive partnership agreement between the supplier and its client. When the exclusivity period is completed, Rush Golf Live will be launched with other major operators, as well.
