BetOnBrazil, an innovative gambling brand that arose on the industry horizon only several months ago, has added online casino products to its portfolio of offering. The ambitious gambling project first went live as a fantasy football and sports betting website.
The brand has later on added diverse online gaming portfolio that includes slot and table games as well as live casino offering. BetOnBrazil is now live with iSoftBet’s comprehensive portfolio of gaming content. Titles by NetEnt and Realistic Games are to be integrated at a later stage.
Former Scottish football player and current talkSPORT presenter Alan Brazil plays an important role in the brand’s popularization as its main ambassador. BetOnBrazil’s places entertainment at the core of its strategy for a further growth as a brand. This is why it considers the addition of assorted gambling offering particularly important for driving a wider customer base and turning recreational players into loyal ones.
Talking about the BetOnBrazil website, Stuart Tilly, CEO of owner Argyll Entertainment, said that it offers a mixture of diverse offering and options for players to have fun, debate, and read sports news. By leveraging Brazil’s charismatic personality and his fame as a former football star and popular broadcaster, the brand aims at providing gambling customers with experience they cannot find anywhere else, the official further dwelt.
According to Mr. Tilly, BetOnBrazill has the capabilities needed to compete with larger gambling operators, given its sports betting platform and casino content by some of the leaders in the provision of this type of products.
The website’s launch in August coincided with the beginning of the current English Premier League’s season. The brand went online with a branded fantasy football game – Brazil’s Fantasy Fever, and a full sportsbook with options for betting on football, horse racing, and a plethora of other popular sports.
BetOnBrazil’s customer retention efforts include various promotions and opportunities for players to win unique non-monetary prizes. As a brand ambassador Alan Brazil and his peers can interact with gambling customers on various occasions as part of the brand’s promotional initiatives.
