Irish iGaming operator SeanieMac today published an update on the progress of upgrades it has been implementing on its gambling website over the past several months. The company said that after the addition of the most recent such upgrade, VIP customers would be able to access directly and choose among different payment providers and gaming promotions.
In order to ensure that transition would be seamless, SeanieMac also tested certain minor upgrades in live mode.
Commenting on the latest upgrade, CEO Shane O’Driscoll said that developing a new site includes numerous key elements and that they will continue adding those elements to their new platform in the weeks to come in order to improve their offering and provide players with unique experience.
Of their goals for the rest of the year, the executive noted that they would keep on working hard to attract a wider customer base and to enhance their VIP strategy. The operator’s CEO expressed confidence that it will reach its target for positive cash flow by the end of the quarter and revenue of $50 million by the end of the year.
SeanieMac announced earlier this year that it would launch a brand-new gaming platform to respond to customers’ demands in a more adequate way. Phase 1 of the new platform was launched on September 19. Since then, the company has been conducting tests in a live environment to ensure that its offering was one that matched players’ concept for enjoyable gambling experience.
SeanieMac has partnered with Spanish iGaming and betting software developer Optima Information Services to develop together its new gaming platform. The agreement between the two companies included the creation of a multi-channel solution that would deliver desktop and mobile front-end solutions to gambling customers and would thus help the operator establish itself as a leader in the provision of online sports betting and gaming solutions.
Reports emerged in August that SeanieMac needed $500,000 to cover operational costs, including ones related to its new website. Otherwise, it would not be able to keep on running iGaming operations. The reports were quickly denied by Mr. O’Driscoll and the official confirmed that the company was in final preparations for the launch of its upgraded offering.
