UK gambling operator Coral has gone live with Player Bets, a player proposition betting brand created by sports betting solutions provider Digital Sports Tech. Coral will offer the product exclusively for UK and Ireland for a period of time negotiated by the two parties.
Generally speaking, Player Bets gives gambling customers the chance to customize and place their bets on a given player’s performance across a number of sports and based on different statistics. Digital Sports Tech has developed a platform and algorithms that facilitate bettors’ experience by generating odds on each customized bet.
The product’s initial launch with Coral includes football, American football, basketball, and rugby. Bettors will be able to place a single player bet, focused on the performance of a certain player; a combined player bet for two or more players to accomplish a certain target during a given sports event; and a head-to-head bet, focused on the performance of one player compared to that of another.
For instance, a single player prop bet could include: ‘a given player to make no less than 50 passes against a given team.’
Commenting on their product, Digital Sports Tech Executive Director Ari Lewski said that player-based betting is an area few had delved into before and therefore has a significant growth potential. According to the official, demand for player-related gambling options is already huge and with his company responding to that demand, bettors will now be able to take advantage of utterly different betting experience. In addition, the Player Bets product is expected to increase gambling punters’ general engagement with the sport they bet on.
Coral Sportsbook Director Keith O’Loughlin said that Player Bets has already received positive feedback from Coral bettors and that they have started promoting the product across different channels. O’Loughlin spoke very well of the latest solution launched by his company, describing it as one with great potential to provide customers with “engaging and fun” experience.
Digital Sports Tech debuted Player Bets in June with Australian-based gambling operator MadBookie. The solution has been praised by bettors for its engaging options and market diversity. Bearing in mind all possible combinations and permutations, the product offers 1.3 million unique markets on a single English Premier League matches round and more than 2.3 million markets for a single National Football League weekend.
