Nigerian online sports betting operator NairaBet announced the relaunch of its affiliate program, powered by marketing technology company Income Access and its iGaming affiliate software.
NairaBet was the first company to provide Nigerian bettors with online wagering options. Customers of the brand are offered the opportunity to bet on key football events, including Premier League and international football matches, as well as on a number of other sports events. A suite of slot titles complements the sports betting offering.
Having revamped and relaunched its affiliate program, NairaBet is now expected to be promoted by a wider number of affiliates. As mentioned above, the program is powered by Income Access’ affiliate set of tools, including the highly popular Ad Serving tool. Among other things, it will help NairaBet geo-target affiliate marketing campaigns.
The newly relaunched program will be managed by NairaBet affiliate managers, all of them boasting experience in the African iGaming market.
Commenting on the announcement, Akin Alabi, CEO of the Nigerian gambling operator, said that as they have grown in the local market, affiliate marketing has become an important driver for their success. Of their choice of Income Access as their partner, the executive noted that it was important to them to work with a company with knowledge of the industry and with a platform that would be able to support their growth and player acquisition efforts.
Income Access Managing Director Nicky Senyard added that they are happy to be partnering with an operator in a region where iGaming enjoys a fast-paced growth. Ms. Senyard also expressed confidence that NairaBet’s revamped affiliate program would present an excellent opportunity for domestic and international affiliates.
Income Access has recently launched affiliate programs with a number of other international iGaming brands, including Shadow Bet, SugarHouse Online Casino, and Argyll Entertainment, to help them boost their growth in the highly competitive online gambling environment. Overall, the company has been working with some of the leaders in the field, Coral, Sky Betting & Gaming, and BetVictor being few of these.
The affiliate marketing technology company was recently acquired by online payments provider Paysafe Group, known to be the owner of digital wallets Skrill and NETELLER.
