Online gambling platform provider Aspire Global today announced that it has signed a content distribution agreement with Swedish game developer and supplier Play’n GO. Under the terms of the deal, the Swedish company is set to launch its complete collection of games across its new partner’s client network. Player-favorite titles like Book of Dead, Gemix, and Cloud Quest as well as the recently rolled out 7 Sins will all go live with Aspire Global.
The aforementioned platform provider described the latest partnership as one that represented a new stage in its rapid growth and expansion. The platform also said that it is to reveal more collaborations with other leading industry suppliers in the months to come.
Commenting on the deal, Aspire Global VP Product Galit Shani-Michel said that after netting partnerships with three other providers in 2016, they were pleased to close the year and welcome 2017 with the opportunity to launch Play’n GO games. The official further noted that the deal would help them pursue their objective to enhance the choice of gaming offering provided to operators and increase player value.
Play’n GO CEO Johan Tornqvist said that they are delighted to be supplying their games to Aspire Global. According to Mr. Tornqvist, their joint work with the platform provider will help his company further extend its global footprint and boost its growth.
Established in 2005, Aspire Global has been providing a white-label platform to online gambling operators from different jurisdictions. The solution offers clients CRM, licences to leading global gambling markets, games by third-party providers, payment solutions, multi-channel and multi-language support, and many other related services.
To complement the options offered by its platform, Aspire Global has been working with NetEnt, Evolution Gaming, Microgaming, NYX Gaming Group, and a number of other internationally recognized suppliers of online casino content.
In December, the rapidly growing company announced the appointment of Lars Kollind as its new B2B Sales Director. As it could be suggested, Mr. Kollind is charged with sales at Aspire Global’s B2B division. He is based in the provider’s headquarters in Malta.
The Aspire Global deal has been the latest of a series of partnerships Play’n GO has secured over the past several months. Recently, the company has announced that it would be supplying its online casino offering to Latvia’s Optibet, as well as to Betclic Everest Group, Paf, GVC Holdings, and a number of other major online gambling operators.
