Online gambling affiliate network Latest Casino Bonuses has expanded its business through the acquisition of World Casino Directory. The deal came as yet another manifestation of the existing and rapidly growing consolidation trend within the iGaming affiliate space.
Founded in 2002, World Casino Directory has been providing comprehensive information about land-based casinos around the world, upcoming casino openings, and online casinos, among many others. The website also features a news section thus covering the latest developments in the global gambling industry.
LCB paid the amount of $1.7 million for the latest addition to its family, marking the completion of another multi-million-dollar deal within the iGaming affiliate space. The deal was finalized late last year.
LCB commented on their latest acquisition by saying that they had locked it after several weeks of negotiations with World Casino Directory former owner Bernard Richter. Mr. Richter had wanted to be assured that employees would keep their jobs and that the website’s original concept would not undergo any fundamental changes.
Mr. Chan further noted that they had big plans for the newest member of their family and that they will build on what its former owner and his team had already achieved.
Created in 2006, LCB was the first of what came to be a rapidly expanding network of iGaming-centered affiliate websites.
The World Casino Directory was not the first major deal sealed by LCB over the past several years.
