Betsoft Gaming makes another important step in implementing its Latin American expansion strategy with Caliente.mx deal in Mexico
Online slots provider Betsoft Gaming has signed a content supply deal that will significantly expand its presence across Latin America. Under the newly penned agreement, Betsoft’s complete library will go live with one of the big players in the Mexican market – Caliente.mx.
The deal will see Caliente.mx add its new partner’s online slots, including the widely popular Slots3 series, among others.
Caliente.mx is Mexico’s biggest online sports betting and casino operator. The brand features sports betting products, online slots, and live casino and works with some of the major providers of content and related products for the online gambling industry.
The deal with Betsoft was the second one to be announced by Caliente in the past ten days. Earlier this month, the operator revealed a partnership with racing content and data provider SIS. The agreement will see SIS supply its Greyhound Channel to the Mexican bookmaker and across its entire retail network in its homeland. The channel will be supplied in Spanish.
Last month, Caliente unveiled football legend Diego Armando Maradona as the face of its new advertising campaign.
Growing Player Community
Commenting on their latest client, Betsoft Sales Executive Francesca Raniolo said that they are thrilled to have partnered with Caliente.mx and that they look forward to help the Mexican operator grow its player community “even further.”
The deal between Caliente and Betsoft includes the opportunity for the integration of additional content by the supplier in future.
Nimrod Dvir, Head of Gaming at Caliente.mx, added that they have “recognized Betsoft as a leading slots games provider” and that their team “is passionate about making their games available to [their]
players.” Caliente.mx sees its partnership with the gaming provider “as one of the keys to securing our place at the forefront of the market in the future,” a joint statement announcing the deal further read.
Caliente.mx has not been the only Latin American-focused brand Betsoft has joined forces with in recent months. Early this year, the Malta-based supplier of casino content secured its entry into the Colombian gaming market through a partnership with Spanish gambling group R. Franco Digital, which provides a comprehensive online gaming platform. The agreement saw Betsoft’s games become available to R. Franco Digital’s online casino customers in Colombia.
Expansion across the attractive Latin American market has been part of Betsoft’s expansion strategy for 2019, the company itself has said.
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