Pragmatic Play has expanded its Live Casino reach with a content supply deal with online gambling operator 1xBet
Pragmatic Play has signed another gambling operator to roll out its brand new Live Casino offering, the supplier announced in a Wednesday press release. The company has recently inked a Live Casino supply deal with 1xBet.
Under the terms of the deal, Pragmatic Play will craft a fully customized and branded Live Casino solution for the operator and its players. Said solution will feature branded equipment for conducting Live Casino activities, tailored game types, and preferred dealing styles, among other things.
The Live Casino offering will be delivered from Pragmatic Play’s new Live Casino studio in Bucharest, Romania.
Commenting on securing another client for its newly added product, Pragmatic Play Chief Commercial Officer Melissa Summerfield said that signing 1xBet is an “important milestone” for the company that underlines their “live casino offering’s ability to stand out in a crowded marketplace.”
Ms. Summerfield also hailed their Bucharest-based studio for providing operators “with unparalleled opportunities for improving acquisition and retention while boosting their autonomy with the ability to host live promotions and set their own tournaments.”
Of their new partnership, representatives for 1xBet said that they are “thrilled to be rolling out Pragmatic Play’s custom solution” and that the supplier’s “professional and creative approach coupled with 24/7 support and risk management services sets Pragmatic Play’s offering apart.”
Romanian License
Pragmatic Play announced last month that it has received a Class II license by the Romanian National Gambling Office (ONJN) to operate its its new Live Casino studio in Romania’s capital Bucharest.
The new studio has a capacity for 43 tables and for further future extension. With the recent authorization by the ONJN, the facility is fully licensed to provide both digital and land-based gambling operators with a “unique and flexible solution” that is fully compliant with regulations.
Pragmatic Play’s Live Casino offering currently includes Live Roulette, Live Blackjack, and Live Baccarat. The company said last month that player-favorites Live Speed Roulette, Live Auto Roulette, and Live Baccarat Super Six are, too, already on the roadmap.
Live Casino is a vertical Pragmatic Play has just ventured in, but the company has expressed confidence that their solution “will reach and surpass the highest industry standards.”
The Live Casino content supply partnership with 1xBet was the second one unveiled by Pragmatic Play in recent weeks. Earlier this month, the company announced that it has signed a similar deal with major online gambling operator Interwetten. Just as with 1xBet, the Interwetten partnership will grant Pragmatic Play and its Live Casino solution access to multiple gambling markets, most prominently the lucrative German-speaking ones in which Interwetten has been a staple name for more than two decades now.
The past year has been particularly busy for Pragmatic Play. The supplier has signed major commercial agreements with the likes of GVC Holdings PokerStars, Kindred, and Casumo, among other big industry players, and has closed the acquisition of virtual sports content provider VSoftCo.
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