New York-headquartered indie casino games provider High 5 Games today announced that it has signed a content supply deal with major online gambling operator 888 Holdings.
The agreement covers the operator’s 888casino brand and multiple markets, including European ones and New Jersey.
Under the terms of the deal High 5 Games will be able to roll out its portfolio of online slots with the operator. The provider will thus distribute some of its most popular titles, including Way Out Wilds, Double Da Vinci Diamonds, and The Green Machine Deluxe to 888casino and its players.
The partnership between High 5 Games and the major casino brand will initially see the supplier roll out its range of slots across the UK and Denmark as well as other European markets. High 5 Games will also be able to extend its footprint in the New Jersey iGaming market through its 888casino deal.
News about 888casino’s plan to add High 5 Games titles came shortly after the online casino debuted its revamped New Jersey site that is powered by its brand new Orbit platform. The platform features a lightweight client that runs directly from the browser, enhanced audio visuals, and a quick-click functionality among others.
High 5 Games’ deal with 888casino came as part of the provider’s strategy to expand across multiple markets. Currently, the company is gearing preparations to debut its content in the Italian online gambling market in the coming months.
A Fantastic Step
Commenting on teaming up with 888casino, High 5 Games CEO Anthony Singer said that the deal is “a fantastic step for us as we expand our presence across the globe.” Mr. Singer went on to say that the agreement with 888 and its casino brand will help his company cement its presence in Europe and New Jersey where “we enjoy a strong foothold in the online market.”
Headquartered in New York, High 5 Games is an independent casino games provider that creates content for both the land-based and digital gambling and social gaming markets. The company’s portfolio is available across six continents and in more than 150 countries. Aside from its New York headquarters, High 5 Games manages offices in Kansas City, New Jersey, and Gibraltar.
Of their deal with the gaming provider, 888’s SVP of B2C, Guy Cohen, said that the addition of High 5 Games would further boast their 888casino offering and enhance customer experience.
888’s online casino brand recently went live with games by Microgaming in another major content deal for the operator.
As for High 5 Games, it made significant progress in implementing its global expansion strategy this year by going live in Sweden’s recently reorganized online gambling market. The company also recently announced that it has been granted certification by the Danish Gambling Authority to go live with its slots range in yet another regulated Scandinavian market and strengthen its foothold in the region.
High 5 Games’ content is now live in neighboring Sweden through deals with some of the region’s leading operators, including Svenska Spel, Kindred Group, Mr Green, and LeoVegas.
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