Online casino content developer Blueprint Gaming today announced that it has extended its existing partnership with SkillOnNet.
Under the terms of a recently signed long-term deal between the two companies, Blueprint will provide an even more “agile service” to the casino software platform provider that powers multiple brands. SkillOnNet will also be able to benefit from Blueprint’s in-game marketing tools, it became known.
The extended deal will see Blueprint deliver content and related products for SkillOnNet’s casino brands though new direct integration that will ensure a more streamlined process.
Based in the UK and part of Gauselmann Group, Blueprint Gaming is a game studio that develops slots products for the global online and mobile gambling markets. Its games are also available across more than 100,000 land-based gaming terminals across the UK, Italy, and Germany.
Blueprint’s content is licensed and certified by the UK Gambling Commission and the Alderney Gambling Control Commission.
Bluprint and SkillOnNet first teamed up in late 2016. Back then, the two companies announced that the game studio’s full library of titles would go live across SkillOnNet’s network of online casino brands.
SkillOnNet currently powers a number of brands, including PlayOJO, DrückGlück, and LuckyNiki as well as the recently rolled out AhtiGames, Cozino, and LuckyMeCasino. They will all benefit from the recent extension of Blueprint and SkillOnNet’s partnership.
Deployment of Marketing Tools
The deal will also enable the casino brands to take advantage of Blueprint’s free spins tools and the game studio’s upcoming range of marketing features that aim to further improve the online gaming experience that operators provide their gambling customers with.
Additionally, new and existing Blueprint games will be upgraded to the supplier’s Jackpot King Deluxe progressive system. The system includes two ‘must be won’ pots that pay out winnings by a fixed value.
Commenting on the recent extension of their SkillOnNet alignment, Blueprint Director of Marketing and Relationships Jo Purvis said that they have enjoyed a successful relationship with SkillOnNet over the years and are excited to have agreed to the new direct integration.
Ms. Purvis added that their new agreement was another “fantastic step in strengthening our brand with the best operators” and in their European expansion. She also pointed out that with free spins promotions being an essential tool for gambling operators, the expanded deal with SkillOnNet will allow the casinos powered by the gaming platform provider to offer the type of marketing campaigns that drive player acquisition and retention.
Michael Golembo of SkillOnNet commented that their brands offering “the latest games from big-name providers such as Blueprint is key to our success.”
SkillOnNet sources content from a number of online gambling providers and also supplies its network of casinos with service and support, casino management back-office, risk management tools, gaming license coverage, and financial services in a number of currencies. The company holds licenses by the UK Gambling Commission, the Malta Gaming Authority, the Danish Gambling Authority, and the Swedish Gambling Authority.
Follow us on Facebook and Twitter to stay up to date on the day’s top casino news stories
