Mobile-focused developer and supplier of casino content OneTouch has signed an integration deal with poker platform provider EvenBet Gaming, the two companies announced today.
Their agreement will provide OneTouch with the opportunity to reach more than 4.6 million players across 26 markets.
Under the terms of the deal, EvenBet will gain access to OneTouch’s full catalog of slots and table games. The integration will thus include slots titles such as Golden Stripe and Lucky Lion and traditional table games such as Sic Bo, Blackjack, Roulette, and Baccarat, among others.
With offices in the US and Russia, EvenBet develops online poker, casino, sports betting, and daily fantasy sports platforms. Over the past decade, the company has launched more than a hundred casino and poker rooms, with those now being available across multiple markets.
OneTouch is a Malta-licensed developer and provider of casino games. Its library includes both slot titles and traditional table games that have been given a modern twist without losing their authentic appeal.
The company’s mobile-first approach involves developing the mobile interface of a game before moving on to its tabled and desktop versions. Its games are available across both iOS and Android devices.
Increasing Customer Reach
Commenting on their deal with EvenBet, OneTouch Head of Marketing Ollie Castleman said that they challenged themselves earlier this year to increase their reach and gain access to more players than ever, and that they will now be able to reach that goal thanks to their deal with EvenBet.
As mentioned above, EvenBet’s platforms are available across more than 26 countries and have garnered more than four million gambling customers. Mr. Castleman added that their alignment with the poker and gambling technology provider would help it go from strength to strength.
EvenBet CEO Dmistry Starostenkov added that they have always been looking to add engaging and entertaining offerings to their platform and they have definitely done that by choosing to deploy OneTouch’s content.
Mr. Starostenkov praised their new partner for putting together “a high-quality portfolio featuring the latest mobile-first slot offerings, while their classic table games have a modern-day feel while still remaining old favourites.”
In a separate round of news, EvenBet revealed that it will have delegates at next week’s Betting on Sports conference. The event will take place from September 17-20 at Olympia London. The company’s CEO will head a panel on poker’s renaissance on September 19 at Olympia Conference Room 6. Together with fellow panelists Andrey Kuznetsov and Manuel Lopes, Mr. Starostenkov will be discussing the merits of the comeback of the vertical as well as how its future could be reframed.
News about OneTouch’s deal with EvenBet came just days after the company announced it has teamed up with online casino distributor QTech. Under the terms of a wide-ranging content deal between the two companies, OneTouch will be able to extend its reach across lucrative Asian gambling markets.
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