Scientific Games, the gambling and lottery solutions provider, has extended its existing partnership with Nederlandse Loterij to supply a full digital sports betting solution to the Dutch Lottery and its customers.
The extended partnership will see Scientific Games launch its OpenSports end-to-end sports wagering solution with the Netherlands’ state-run lottery operator. OpenSports will provide sports betting products to Dutch bettors across both desktop and mobile, it also became known from a press release published earlier today.
Nederlandse Loterij was established in 2016 when De Lotto and the Dutch State Lottery merged into a single entity. Proceeds generated by the operator, one of the few authorized to provide gambling services on the territory of the Netherlands, are contributed to sports and local charitable causes.
At present Scientific Games provides its Dutch lottery partner with its OpenPlatform player account technology as well as with lottery instant games.
The expanded partnership between the gambling provider and the lottery operator would see the former provide its sports betting solution to the latter. Building on the foundation of that expanded relationship, Nederlandse Loterij will later on be able to harness Scientific Games’ OpenTrade managed trading solution for non-Dutch sports.
The OpenSports Solution
Scientific Games’ OpenSports solution offers customers a robust sports betting engine via the company’s OpenBet operation, which it acquired in early 2018, the OpenPlatform player account technology, the OpenTrade risk and trading product, OpenEngage turnkey turnkey-front end product, and OpenAccelerate marketing product.
Aside from the Netherlands, Scientific Games serves more than 30 lotteries with its sports betting solutions across Europe, the United States and Canada, and Asia. Most recently, Scientific Games was selected as the preferred sports betting provider of Turkey’s regulated wagering market, known to be among the biggest in the world.
Commenting on the addition of a Scientific Games-powered sports betting product, Sam Deporteere, Business Director Sportsbook at Nederlandse Loterij, said that they “are excited to offer our players a seamlessly connected online sportsbook that keeps quality and stability top-of-mind” and that their expanded partnership with Scientific Games will help them “gain new players and keep our existing bettors engaged.”
Scientific Games SVP Sportsbook and Platforms Keith O’Loughlin added that their OpenSports solution is “a natural fit for Nederlandse Loterij” and that the product has been re-engineered “by putting the player at the heart of our decision making.”
The executive added that “sports betting is currently positioned at the core of global growth for the lottery and gaming industry, and we’ll be providing NLO advanced innovation to fuel their ongoing success in the Netherlands.”
Scientific Games’ products and solutions currently service 150 lotteries in 50 countries around the world.
The Dutch State Lottery is looking to boost its sports betting offering as the Netherlands is gearing up preparations to reorganize its online gambling market and open it to international operators, which means more competition for the nation’s state run gambling and lottery business.
Source: Scientific Games and Nederlandse Loterij Expand Partnership with Complete Digital Sports Betting Solution, PRNewswire.com
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