Hard Rock Hotel & Casino Sioux City in Iowa has enhanced its existing sports betting offering with the recent launch of a mobile sportsbook.
Just like its retail sportsbook, which welcomed its first bettors in September, the mobile solution is powered by European gaming and wagering technology provider Gaming Innovation Group (GiG).
This week’s launch of the mobile sportsbook was completely in line with Hard Rock and GiG’s plans to roll-out the app in the fourth quarter of the year.
Commenting on the latest milestone in GiG’s US expansion campaign, the company’s Chief Information Officer, Chris Armes, said that their Iowa mobile sportsbook went live “smoothly after many weeks of hard work from both GiG and Hard Rock.”
Iowa legalized sports betting over the summer. In August, the state Racing and Gaming Commission gave the green light to Iowa’s 19 casinos to offer retail, desktop, and mobile wagering to customers aged 21 or over and located within the state’s borders.
Hard Rock Sioux City launched its GiG-powered over-the-counter sports betting offering in September, about a month after the first legal bet was accepted in Iowa. The opening of the sportsbook at the Sioux City property extended Hard Rock and GiG’s cooperation, which was originally formed in October 2018.
Iowa Sports Betting Growing Nicely
Iowa saw a 27.5% increase in wagers in November, according to information from state regulators. The state’s sportsbooks, both retail and digital, handled $59.3 million in bets last month.
More than half the total betting handle in November came from online bets. State bettors wagered more than $33.7 million through desktop and mobile devices, while retail sportsbooks handled about $25.7 million in wagers on a number of sports.
William Hill-powered Prairie Meadows Racetrack & Casino was once again the top performer in terms of bets placed with its retail and digital sportsbooks. The gambling venue processed nearly $20.6 million in wagers last month, of which $19.1 million were placed online.
Betting revenue in the state amounted to $3.6 million in November. The majority came from Iowa’s sports betting facilities. Retail revenue totaled $2.067 million, while digital revenue amounted to $1.5 million last month.
Hard Rock’s Sioux City property handled nearly $1.7 million in bets in November, which translated to revenue of $171,018.
Hard Rock’s property in Iowa was the second one to go live with sports betting following the launch of its GiG-powered wagering operation in Atlantic City early this year. Under the terms of the deal between the European tech supplier and the Florida-based casino and hospitality company, they are set to open more sportsbooks and roll out betting apps in more states as sports betting gains more and more traction in the United States.
Source: Hard Rock’s sportsbook goes live in Iowa, powered by GiG
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