ICE London easily ranks among the most important gambling industry conference and exhibition events of the year and this is why the show that annually takes place in the heart of London dominates headlines in the weeks leading up to it.
Being among the veterans and the leaders in the provision of content and related solutions for the iGaming industry, Microgaming and its popular Microgaming Bar have become a favorite fixture at ICE London.
The company will, of course, participate in this year’s ICE London with its colorful stand and will showcase some of it most widely anticipated new releases along with nine of the independent casino games studios it has been working with to constantly expand its offering.
Microgaming plans to release more than 100 exclusive games this year and add more than 240 partner games to its content aggregation platform.
The major games supplier is looking forward to unveiling a range of exclusive new and upcoming titles during ICE London, which is scheduled to take place on February 4-6 at ExCel London.
At Stand N5-120, which will be transformed into everyone’s favorite Microgaming Bar, the content provider will entertain conference attendees with live DJ performances.
Upcoming Releases
As mentioned earlier, Microgaming’s stand will feature a line-up of nine of the indie game studios that are crafting content exclusively for the major provider.
During ICE London, Microgaming will offer a glimpse into some of the games it plans to roll out across its network of operator partners over the course of 2020.
Following the success of its Book of Oz title, Microgaming is now set to return to one of the most popular worlds in its game universe with the release of Sisters of Oz from Triple Edge Studios. The game will be unveiled during the upcoming show. The new online progressive slot will feature Microgaming’s recently revamped progressive jackpot product, WowPot, and will be packed with fantasy, magic, and adventure.
ICE London delegates will also be able to take a glimpse at Aurora Beast Hunter, an online slot developed by Just For The Win that will be released later this year. The game’s heroine, Aurora, is set to take players to the world of a 90s action hero movie where they will get the chance to hunt for the world’s most ferocious beasts.
As the year progresses, Microgaming will be refreshing and expanding its portfolio of branded content. New online slots that will be part of that collection will be revealed during ICE London. Microgaming’s branded slots range currently includes titles such as Jurassic World and Lara Croft Temples and Tombs.
Commenting on their participation in the upcoming ICE London, Microgaming CEO John Coleman said that “ICE 2020 will see Microgaming introduce its latest suite of high-quality, entertainment-driven games” and that “joined by talented and passionate specialists from nine of the independent studios behind our latest and upcoming exclusive titles, attendees can expect a lively welcome to Microgaming’s world in the heart of London.”
Source: Microgaming prepares for a compelling showcase at ICE London 2020
Follow us on Facebook and Twitter to stay up to date on the day’s top casino news stories
