Sisal continues its charge for dominance in some markets and continued expansion in others. Last week saw the Italian firm ink a deal with NeoGames S.A. to provide even more premium lottery games for online Milli Piyango players via Sisal Şans.
The addition of NeoGames content to the Turkish Lottery is expected to add value for players and increase profits for the operators.
NeoGames was launched in 2005 as a scratchcard provider and eventually created scratchcard based slots still seen in some markets. The company stayed focused on iLottery products and was well-positioned to provide content in newer markets as the iGaming sphere expanded.
Milli Piyango was Sisal’s biggest revenue gainer in the first nine months of this year, eclipsing even their Loterie Maroc partnership in Morocco which saw gains of 95% year on year.
NeoGames International Reach
NeoGames services over 42 million customer accounts worldwide with access to their premium titles. Their gaming labs are licensed by the Gambling Commission in Great Britain and compliant with regulatory regimes in 15 jurisdictions. The company services the Michigan iLottery in the US.
The debut on the Turkish online lottery site is expected to include titles like Enchanted Winnings, VIP Platinum, Fruity Cubes, and Treetop Treasures with additional instant game titles to augment the selection in the coming months.
Selim Ergun, Chief Executive Officer of Sisal Sans, said: “NeoGames has a wide portfolio of exciting and innovative games and extensive industry experience, which is a perfect fit for our commitment to providing our customers with quality and award-winning experiences. Sisal has enjoyed a long-term strategic partnership with NeoGames for more than 10 years, and they’ve helped us to create a successful instant games category in Italy. We are looking forward to collaborating even further with NeoGames as we enrich our gaming site and our systems in Turkey with NeoGames’ games and technology.”
Quick Win Games an Important Part of the Sisal Offering
Earlier, Marco Tiso, head of BU Online Gaming at Sisal noted that the introduction of a “quick win games” category with NeoGames had added more than 400% in iLottery player value as well as longer retention time for iLottery players.
Moti Malul, Chief Executive Officer of NeoGames, said: “This is a superb opportunity to enrich our footprint within the European market and to continue building a long-term relationship with Sisal Şans, a market leader in Turkey. We share a common goal to create unique and exciting online gaming experiences and we hope that the addition of our titles to the Lottery’s offerings will help draw in new audiences and support their customer acquisition strategy”.
Sisal was founded in 1945 and has created many world-renowned games such as Superenalotto and others. Sisal operates online casinos in Italy and Spain and owns the second-largest share of the Italian iGaming market less than a percentage point behind PokerStars, according to recent data from Statista in cooperation with AGIMEG, the Italian national regulator.
Source: NeoGames Signs Deal with Sisal Şans, European Gaming News, December 17, 2021
