By 
Robert Johnson ·
Affiliate marketing in its essence represents what can be called a mutually beneficial business relationship between affiliates and affiliate programs. A simple definition of a relationship that, within the context…
By 
Terry Davis ·
Online gambling operator Kindred Group (recently re-branded from Unibet Group) announced the launch of its newest online casino. The Storspiller brand is live now and is intended for high roller…
By 
Susan Sutton ·
European casino and sports betting provider Stanleybet announced it has sealed a deal with gaming marketing optimization leader Beehive. The latter is to supply its Customer Relationship Management (CRM) tools…
By Robert Johnson ·
Game Lounge, the performance-based marketing division of Swedish gambling group Cherry AB, today announced the launch of its first Japan-facing affiliate website. As the company itself revealed, it has become…
By Robert Johnson ·
iGB Affiliate, the organizer of the London, Amsterdam, and Berlin Affiliate Conferences, has added another event to its 2017 calendar. The Nordic Affiliate Conference is set to take place on…
By Robert Johnson ·
Online gambling operator Mr Green reported a 14% increase in revenue generated during the third quarter of the year to a total of SEK229.9 million. Mobile accounted for 43.3% of…
By Terry Davis ·
Tougher times may be coming for UK-facing gambling operators as the government launched on Monday a probe into Fixed Odds Betting Terminals and the impact they have on players as…
By Robert Johnson ·
UK officials may be gearing up to initiate a comprehensive review on the way gambling products are advertised on television, media reports suggest. According to British national newspaper The Times,…
By Robert Johnson ·
If a nutshell description of the average Swedish gambling customer could be made, it would necessarily include the important fact that the country’s gambling demographic is mainly comprised of tech-savvy…
By 
Anthony Huber ·
Gala Coral has recently rolled out a Coral Vegas gaming app and shortly after, company representatives announced the launch of a new advertising campaign aimed at popularising the app and…
By Robert Johnson ·
Advertising is an art. The art of striking the right chord and presenting an image of the product or service advertised that will appeal to a wider audience. And it…
By Susan Sutton ·
Shortly after the marketing alignment with Paddy Power, which took place in the first half of the year, Betfair made its advertising debut. The gaming giant has just launched its…
By Robert Johnson ·
German online gambling operator bet-at-home.com published its consolidated financial results for the six months ended June 30, 2016. Considerable growth in betting and gaming revenue and increase in marketing expenditure…
By Robert Johnson ·
UK-facing gambling operators have spent close to £500 million on TV advertising campaigns since 2012, according to figures from a report compiled by media analyst Nielsen for The Guardian. Betting…
By Terry Davis ·
Isle of Man-based gambling operator GVC Holdings PLC has chosen Optimove as an enterprise customer relationship management and player marketing vendor, the latter company announced at the World Gaming Executive…
By Robert Johnson ·
Provider of various solutions for the international gambling industry EveryMatrix has announced that online casino brand Riobet Casino will integrate the PartnerMatrix affiliate solution into its own platform. Launched in…
By Robert Johnson ·
Developer and supplier of desktop and mobile gaming solutions Greentube Internet Entertainment Solutions GmbH, part of NOVOMATIC Interactive, announced today that a selection of its gaming content has been launched…
By Robert Johnson ·
Sports spread betting specialist Sporting Index announced today that Paul Turner has been appointed as Head of the UK-based company. The post has been created recently and Mr. Turner has…
By Robert Johnson ·
Sports betting and gambling operator Unibet announced today that it has selected a marketing firm to take charge of its latest Europe-wide advertising campaign. London-based independent marketing communications group Karmarama…
By Robert Johnson ·
Online casino brand Mr Green announced two new additions to its management team, following the appointment of Andrew Crosby as Head of Casino in January. David Nordberg is joining the…
By Terry Davis ·
James Burnett, Chief Marketing Officer of gambling operator Ladbrokes Australia, announced today that he has left his post after serving at the company for the past three years. Mr. Burnett…
By Robert Johnson ·
UK-based gambling operator Ladbrokes announced today that Kristof Fahy has joined the company as its new Chief Marketing Officer. Mr. Fahy will be in charge of all marketing, brand, and…
By Terry Davis ·
The government of New South Wales announced that live odds advertising during sports broadcasts will be banned within the state’s borders. The ban will be effective as of March 2016…
By Robert Johnson ·
Eric Hollreiser, Vice President of Corporate Communications for Canadian gambling giant Amaya Inc., announced on Sunday that PokerStars, known to be the world’s biggest online card room, will undergo significant…
By Terry Davis ·
British gambling operator Ladbrokes today announced that it has appointed Kristof Fahy as its new Chief Marketing Officer. Having quite a long experience in the field, Mr. Fahy would be…
By Robert Johnson ·
Genting Alderney, online casino division of gambling giant Genting Group, announced the launch of its latest marketing campaign, with a 30-second TV spot being part of it. The TV commercial…
By Terry Davis ·
The UK Advertising Standards Authority announced its decision not to uphold a Paddy Power ad featuring FIFA President Sepp Blatter and urging him to leave his current post. A single…
By Robert Johnson ·
Academy Award-winning director Martin Scorsese and Hollywood legend Robert De Niro, who, too, holds two of the shiny statuettes, re-united 20 years after the release of Casino to shoot yet…
By Susan Sutton ·
The importance of advertising in the context of the modern market economy is indisputable. The more a given product, any product, is talked about, the better chances it has to…
By Terry Davis ·
Gambling operator William Hill was criticized by the UK Advertising Standards Authority for using images of children and children’s toys in two of its most recent advertising campaigns. A single…