Announcing its presence in 2018, Beter Gaming quickly conquered the industry with its next-gen betting solutions. Determined to establish itself as a reputable brand in many niches, the provider is dedicated to crafting sports, esports, live content, and other types of gaming products.
Gathering a team of trained people with a wealth of experience in numerous verticals, Beter Gaming builds products with customers’ needs in its mind. Primarily focused on the CIS market, the solutions and content provider quickly became a globally recognized brand with a firm presence in key jurisdictions.
Speaking of experts, Gal Ehrlich was welcomed in July 2021 as a Chief Executive Officer, succeeding Alex Barkar who was in the same position since 2018, the year the company was established. Before joining the team, Ehrlich worked as Chief Technology & Product Officer at Fortuna Entertainment Group. He was also a VP of Shared Services at Playtech, which makes him a highly qualified person for this position.
Based on the statistics, the company has a steady track record of growth in every single sector. For example, from 300 matches monthly in the initial phase, the selection enlarged to astonishing 38,000 matches per month. The number of tournament participants went up from 60 to 1,500, confirming that the company is heading in the right direction.
The Concept of “BETERable content”
Thinking outside the box and pushing limits is what makes the difference between companies that deliver run-of-the-mill products and those that create strong and impressive products that leave clients speechless.
Being the provider which is eager to make changes and bring more innovations to the iGaming sector, BETER came up with a concept of “BETERable content”, which sees each piece of sports or esports content transformed into betting content (be beterized), and combined with accurate odds and live data.
This solution allows operators to ‘beterize’ their tournaments, and ensure their clients can enjoy authentic entertainment. The whole idea was to create something that empowers every single participant in the process- players, bettors, fans, and sportsbooks.
It’s interesting to note that back when the company was just getting started, Setka Cup was the only product available. In 2020 the portfolio expanded to include ESportsBattle, while currently, the portfolio displays Asian Basketball League, and Virtual eComp, in addition to these two.
Cutting-Edge Services and Solutions
Having a great collection of games is important, but if a studio wants to grow its network of associates, it needs to offer much more than that. Packed with all kinds of innovative solutions, Beter Gaming has everything a potential associate could ask for.
Here’s the list of services that come along with partnership:
- iFrame Solution
This embedded betting solution is designed to speed up the launch of clients’ products while securing the most professional risk management and player profiling. It comes with a plethora of customization options- for odds, currencies, and language.
Other options include different website views (Esports View, European View, Asian View), stats widgets along with quick and easy integration. Worth noting is that it comes with highly responsive UI, ensuring the finest performance on a smartphone, tablet, and desktop screens.
- Beter Integrity
By combining risk management, incident management and prevention, match monitoring, intelligence-led investigations, and integrity education, the company ensures the highest level of transparency and safety. A team of experts is assigned to manage operational safety so that risks remain visible and under control.
This solution includes options to support responsible gambling with the help of tools that are 100% compliant with National and International law requirements on Sports Integrity and internal regulations. Match monitoring solutions come with fraud prevention policies and expert customer support available 24/7.
Finally, the entire investigation is an intelligence-led process that relies on Integrity Incident Database. This means that a zero-tolerance approach is applied when investigating corruption and bribery cases in sports and esports.
- Client Console
This easy-to-use tool is designed with clients’ needs in mind and works with all sports, esports products, and data. Partners that utilize this powerful tool gain instant access to real-time data updates, incident statistics, comprehensive data stats, and odds, a convenient control tool, thorough business reports, and more.
Also, the solution includes feed management and 24/7/365 support, which means a preview of a wide variety of matches and match schedules, constant system and trading updates, challenger tournament organizers, and more. Plus, there’s Live Odds Viewer, which requires no extra integration. This option includes real-time market odds data and an additional tool for trading issues investigation among all.
- Marketing assistance
With its end-to-end marketing assistance and product support, thanks to which it can respond to the increased engagement level among bettors of Setka Cup, ESportsBattle, and Virtual eComp matches. Marketing tools for clients include detailed presentations for every tournament along with creative materials that increase bettors’ engagement and loyalty.
Plus, there’s 24/7/365 communication via websites and social media accounts with bettors via the Setka Cup and ESportsBattle tournaments. This way, Beter Gaming manages to handle all the issues in real time, which further strengthens its relationship with a growing network of clients.
- Support
Be it a trading, technical, or operational issue, clients should have no worries as the professional team is ready to handle all of that in the blink of an eye. What’s even more, the team works continuously on testing new formats and disciplines, expanding coverage, or developing mathematical models and trading tools to secure the most professional services clients can imagine.
Regarding the options, there’s trading and tech support, where customers are provided with quotes, results, and tech support for both the markets and odds feeds. The operational support department helps consumers with general information about tournaments and other changes to the supply of content.
Multiple Strategic Agreements
October 2021 brought Beter Gaming the opportunity to tie knots with M88. This deal enabled the company to enrich its offering with over 30,000 global esports tournaments and 200,000 ESportsBattle matches delivered by Beter each year. According to the officials, the agreement is marked as “prosperous and beneficial for both parties”.
As a small reminder, M88 is a leading online casino and bookmaker in Asia. Its wealthy selection of games includes top-performing releases from Pragmatic Play, Skywind Group, Habanero, Nolimit City, Hacksaw Gaming, and others.
A couple of months later, in February 2022, the company announced cooperation with BetConstruct. Following the agreement, BetConstruct added Beter’s Blackjack, Roulette, and French Roulette. Worth noting is that these all-time classics are available in three different languages.
BetConstruct is a player-focused sportsbook and iGaming provider for the 21st century. Its catalog displays solutions for sportsbooks, social gaming, and esports. Also, the company offers marketing solutions and data feed solutions. Its network of associates is growing steadily, gathering names such as R. Franco Digital, Partouche Group, BBIN, Royal Panda, Interwetten, GAMING1, and more.
In August 2022, Beter Gaming announced milestone cooperation with SOFTSWISS, an internationally recognized supplier of cutting-edge gambling solutions. Under the terms of the agreement, the entire selection of Beter Live products was integrated into SOFTSWISS’ platform.
This includes a wide spectrum of releases such as Roulette, Top Card, Baccarat, and Blackjack. On top of that, Asia-facing games like Bet on Teen Patti and Andar Bahar are also part of the offering. In addition to a multiverse of games, the deal gave them access to versatile solutions, such as crypto-ready payment options, top-tier studio design, 24/7 streaming, and a customized marketing tool.
According to Anna Vikmane, Beter Gaming Director, this cooperation represents a “significant achievement in terms of our company’s international development”, which will enable them to strengthen the company’s operation. Nikita Keino, Partner Managers Team Lead at SOFTSWISS Game Aggregator pointed out the “quality-oriented approach” as one of the biggest advantages the provider offers.
This very month was more than fruitful for the studio, as it entered a business agreement with one more cutting-edge producer- QTech Games. As a part of the agreement, the Asian games distributor’s multifaceted live-casino portfolio was made available to QTech’s partners. The selection encompasses hit titles such as blackjack, roulette, and French roulette, as well as Andar Bahar and Teen Patti.
QTech games is also an Asia-faced brand with an excellent assortment of slots, table games, live casino products, instant wins, scratchcards, shooting games, virtual sports, and bingo games. On top of that, the company provides professional support and offers a wide spectrum of back-office tools. Its range of products includes QT Connect, QT Reward, QT Tournament, and QT Play.
Other partners include Parimatch, SportRadar, William Hill, TipSport, EveryMatrix, Abios, Altenar, and LootBet among others.
Exploring “BETER Live” Products
Motivated to deliver the most rewarding and high-tech live casino experience, Beter Gaming packed its portfolio with some of the most wanted games.
Blackjack– 7-seat blackjack tables with popular side bets, such as 21+3, bet-behind, and others.
Roulette- multiple variants available (European, French, and American) each with different, customizable betting times, and a wide spectrum of unique additional features
Baccarat– plenty of Baccarat variants equipped with all kinds of interesting features
Top Card– a fast-paced game developed at the request of one of the studio’s clients
Dragon Tiger– user-friendly interface, stunning visuals, and a host of exciting bonus features are just some of the key characteristics of this all-time popular game
SicBo- equipped with a variety of bets, such as big/small totals, triples, one die, two dice, and more
Bet on Teen Patti– a third-card poker game where poker hands are used to determine the winner; players can boost their winnings by up to x1,000.
Andar Bahar– this stylish and entertaining game boasts a highly intuitive interface and it has very straightforward rules
All these games come with multiple advantages such as seamless integration, excellent mobile optimization, personalized UI, payments in multiple currencies, and dedicated design studios.
Are You in for Some Turbo Experience?
The creative provider’s portfolio encompasses the selection of BETER Turbo Games designed to secure mind-blowing gaming experiences. They are divided into two main categories, each featuring a couple of action-filled adventures.
- Singleplayer games
Dice Twice– players are challenged to find the diamonds without hitting the mine- the more diamonds they open the higher the coefficient; RTP 97%
Mines– an homage to one of the most popular vintage games with a return to player percentage of 95%
Hamsta Digging Gangsta– a towers-style game with an upside concept with an RTP of 95%
Towers– adventurous game with 5 difficulty levels and RTP of 97%
Fury Stairs– find out how difficult is it to get to the top of the tower without getting burned; RTP 97%
Ball & Ball– players are tasked to make matching combinations of one pair or more identical balls; RTP 99%
Limbo Rider– similar mechanics to CrashX with the same odds; payout depends on the prediction mode
- Multiplayer games
Space Adventure CrashX– a game with an RTP of 95% in which players decide whether to take money early or go one step further and multiply the coefficient
Sushi Catcher Neko– an excellent choice for fans of Japanese food, with an RTP of 95%
Immersive Sports and Esports
Each month the supplier offers more than 10,000 Setka Cup events, altogether with live streams, live data, and odds. As far as the stats show, Setka Cup is one of the hottest table tennis content, with more than 13 million views in 152 countries.
These tournaments are designed to cater to the needs of betting providers and sportsbooks, ensuring the highest level of customer engagement and maximized profits. Also, they are fitting for the sports community as well, as they display 24/7 tournaments and an abundance of sports media channels.
Aside from Setka Cup, this section includes the Asian Basketball League, a sports league in Central Asia. Packed with 10+ basketball tournaments per year, 3 matches per day, and 8 professional teams (5×5), it offers top-quality entertainment. Streamed from multiple angles to make the viewing experience more engaging and immersive, these fast-paced matches can meet the needs of even the most demanding fans.
When it comes to eSports, approximately 400 global esports tournaments are covered altogether with live streaming, live data, and odds available 24/7 all year round. Both in-play and pre-match content is supplied along with the most complete data from the company’s trustworthy partner Bayes eSports.
As far as the figures indicate, there are 40,000+ global esports pre-match events per year as well as 28,500+ ESportsBattle and Virtual eComp events per month, plus maths models for each discipline. ESportsBattle covers the most sought-after disciplines such as efootball, ebasketball, ehockey, and CS:GO. Virtual eComp events are AI-powered tournaments with over 3,500 instant cyber football and basketball matches.
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