Push Gaming is a privately held online casino games creator that was formed in 2010, but really began to gather steam a few years ago.
The company started out with repurposing land-based gaming content for online play, venturing into a niche that was seriously underdeveloped at the time. Its co-founders – James Marshall (serving as CEO) and Winston Lee (serving as COO) – believed their original operational model was an extremely sound one for a young, cash-strapped business.
As the online gambling industry evolved, so did the supplier’s own course. It began crafting proprietary content several years after it was established. And instead of taking the conveyor belt approach that many of its counterparts adopt when they enter the industry, Push Gaming has kept its portfolio rather small, saying that it wanted to focus its creative juices on building really unique games.
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An important acquisition that was finalized in early 2020 paved the way for the company’s entry into the big league of iGaming content development and distribution.
Here’s more about this innovative game creator and what it offers to its operator partners.
Push Gaming’s Early Days
As mentioned above, Push Gaming entered the game development world by adapting land-based casino games for online play. Within its first year of operation, the company scored licensing agreements with Magic Dreams, Psiclone Games, and Ace Gaming to bring their content, originally crafted for brick-and-mortar casinos, to the online gambling realm.
It launched its first repurposed title in 2012 with Gala Coral Group (now part of Entain plc). Over the next year or so, the game development studio forged platform partnerships with the likes of Microgaming, Playtech, and OpenBet and its products gradually became available via industry giants such as Rank Interactive and William Hill.
It was around that time that the company’s management realized their business model was no longer a profitable one and offered little opportunities for actual growth. They knew something had to change and a big change indeed happened.
First Proprietary Titles
As mobile gradually began to push its advantages out and to indicate that it would very soon become the industry’s main driver of growth, Push Gaming itself decided to change tack and start producing original HTML5 slots content.
An exclusive deal with Kindred Group (then Unibet) marked the company’s leap into in-house game making. That happened in 2013. Bonus Beans, the first product of its alliance with the major digital gambling operator, came out in 2015. It was soon followed by a slot called Golden Farm.
It didn’t take long before the games maker signed another exclusive deal, that one with LeoVegas https://www.casinonewsdaily.com/online-casinos/leovegas-casino. By the end of 2016, it had built a portfolio of nine slots that had been offered by more than 20 iGaming brands.
Even though it had clearly gained a lot of momentum by that point, while its content was of excellent quality and was part of the games lobbies of several major online casino operators, the company was still not regarded as one of the big iGaming content creators.
It took Push Gaming a few more years to make THE big change that rocketed the studio into the stratosphere and saw it net delivery deals with many of the industry’s big guys.
A Year of Transformation
Up until January 2020, the company described itself as a boutique game developer that kept its portfolio tight in order to be able to focus on quality and the development of really unique content. Early last year, the studio announced the acquisition of online gambling technology provider GSI (Game Server Integrations) in a deal that helped it scale up significantly delivery of games directly to its operator partners.
Co-founded by a duo of iGaming industry veterans, GSI had extensive experience in building scalable technology for regulated markets. The deal provided Push Gaming with access to the other company’s Hive remote gaming platform and Mesh content aggregator. The studio thus gained full control of game development, delivery, and integration of products and provided it with the confidence boost it needed to “take on the big suppliers.”
From a boutique games maker to a full-service supplier…
… the company quickly expanded its client network through a series of delivery agreements with major operators throughout 2020.
Its content went live across Entain’s (formerly GVC Holdings) brands, William Hill, Genesis Global’s online casinos, Rootz, industry newbie Casino Days, Norsk Tipping, and more over the course of that year. It also inked a supply and distribution deal with EveryMatrix which saw the integration of its titles with the latter’s CasinoEngine aggregator.
The games maker further indicated that the acquisition of GSI would enable it to ramp up production volume without sacrificing quality.
Licensing Jurisdictions
Push Gaming was founded in London but as part of its growth has also opened an office in Malta. The studio holds licenses from the UK Gambling Commission and the Malta Gaming Authority. In 2020, shortly after the acquisition of GSI, it also obtained licenses from the two regulators for its newly added proprietary platform.
The games maker teamed up with BMM Testlabs, the world’s longest running private independent gaming test laboratory, to gain additional certifications for said platform.
In addition, the company’s online slots are certified by the competent regulators in Alderney, Sweden, Denmark, Latvia, and Estonia, among others, and are available via operators licensed in these markets. The studio has also been thumbs-upped by leading independent testing agency eCOGRA.
Proprietary Content
Push Gaming has been developing proprietary content for more than five years now, but its path wasn’t really smooth in the first several years after it jumpedc onto building in-house products.
Its games were visually stunning and displayed the creative talent behind them in a beautiful way. However, the studio remained rather unnoticed for a while. The hefty competition in the iGaming development space played a role in it being unable to quickly gain momentum.
But probably the main reason behind its slower start in its in-house game building endeavor was that its products missed one key ingredient – they offered low variance and not-so-impressive win potential.
After carefully studying the market and what consumers craved for, Push Gaming’s team eventually spiced up its new content, adding what older titles lacked – high variance and even higher potential.
The launch of Tiki Tumble in 2018 was really what put the studio on the online gaming map. With its vibrant Polynesia-inspired theme, an infinite max win, and high volatility, the game really appealed to hardcore gamblers.
The developer’s roadmap from that point on really boasted luster that just could no longer go unnoticed.
For players who are willing to forgive the low variance of the studio’s earlier titles, we highly recommend its Humpty Dumpty slot which was a big hit a few years ago with its theme centered around one of the most popular eggs in the world and unique features.
But for those who want to check out Push Gaming’s finest releases, then we suggest you try the company’s more recent additions, including Jammin’ Jars, the above-mentioned Tiki Tumble, and Fat Rabbit.
Other games in the studio’s portfolio include:
- Wheel of Wonders
- Mystery Museum
- Joker Troupe
- The Shadow Order
- Immortal Guild
- Viking Clash
And here is a little bit more about the game builder’s most popular products and the features that players will come across if they opt for these at their favorite online casino.
Humpty Dumpty
Humpty Dumpty sat on a wall,
Humpty Dumpty had a great fall…
The name of this 5×3, 25-payline slot says very much all about its theme. Action unfolds in a Middle Ages-inspired setting that is emphasized by the tournament flags framing the reels and a Medieval castle lurking in the backdrop. We should note that the game’s graphics and accompanying sounds are of amazing quality.
Humpty Dumpty, the egg-like character of the famous English nursery rhyme, is the star of the game, but will talk about it in a second.
The game has five low-value symbols and five higher-paying ones. The low values are represented by the cards from 10 through Ace. The premiums include a young Maid, a Horse, a Knight, a Queen, and a King.
The slot’s Wild symbol is undeniably its most exciting one as it triggers its unique Falling Wilds feature. The Wild is represented by the Flag of the kingdom where the story is set. It substitutes for all symbols but the Humpty Dumpty scatter.
When a Wild appears on the reels, it triggers re-spins and falls down by one position to award a win. More Wilds trigger more re-spins.
When Humpty Dumpty appears on reel three as a stack symbol, the Free Spins feature is activated with six free spins. During that mode, players collect hearts in heart counters above reels 2, 3, and 4 and when there are three hearts in a counter above one of these reels, it becomes an expanded sticky Wild that can trigger a whole lot of winning combinations.
Tiki Tumble
The launch of this 5×4 brightly colored slot with 20 paylines really changed things for Push Gaming. The high volatility slot invites players to a journey deep into the Polynesian jungles where ancient ruins with unmatched powers await to be uncovered.
A min bet of 0.20 per spin and a max bet of 100.00 per spin makes the game equally appealing to both low-limit players and ones seeking a little bit of high roller action. However, its tricky volatility requires quite a bit of nerve and patience.
Brightly colored gems in line with the title’s overall theme make the low-paying half of the paytable. They range from 4x to 500x the line bet. Somewhat fierce-looking totem characters pop on the reels in stacks for bigger payouts.
The really big cash wins come from the game’s nudging wilds and bonus round, but it really takes more than a couple spins of the reels for these to be triggered. The Wild is represented by a cackling golden totem symbol with a red gem on its forehead. When one or more Wilds land on the top 3 positions on one or more reels, nudging Wilds are activated for greater win potential as this substitute for all other symbols.
The Scatter symbol is yet again a golden totem, but this one has a blue gem clamped in its jaws. Three or more Scatters activate the Tiki Bonus round where the actual Tiki Bonus awaits with full Wild stacks on the second and fourth reels.
The bonus game also offers free spins and a mutiplier meter, which starts at 1x, 2x, or 3x, depending on how many Scatters players have landed in base game (three, four, or five, respectively). As free spins start, reels 2 and 4 will nudge down one position per spin and the multiplier will increase by one. The free spins can go on and the multiplier meter can go up indefinitely as long as Wild stacks continue to appear on the reels.
We once again point out, that patience is a rewarding virtue with this slot as the bonus round takes a while to activate and even if you trigger it, there is no guarantee that you will hit big wins. But that’s what we like about games like Tiki Tumble, after all.
Jammin’ Jars
Jammin’ Jars is arguably the most popular game in Push Gaming’s existing range, but with win potential of up to 20,000x the bet, the enthusiasm surrounding this slot should not be a surprise.
This colorful title comes with great graphics and a pleasant soundtrack to accompany action on the screen. It invites players to slide onto the dance floor and show their best disco moves while hitting the spin button for hopes to get the best of the game.
The 8×8 grid features six cascading fruit symbols. Five or more matching symbols connect horizontally or vertically to form winning clusters. Winning symbols are then removed from the screen to make room for new ones to fill the gaps. Strawberries are the most rewarding symbol, offering 1x the stake for a cluster of five of a kind.
The Wild is represented by a rainbow-filled Jar that substitutes for all other icons. If this symbol is part of a winning cluster, it will stick and will randomly move to an adjacent empty spot before new symbols roll into view. The Jar increases its multiplier by 1 every time it forms a winning cluster.
A Rainbow feature can be triggered randomly after a non-winning cascade. When activated, it adds one or more giant fruit symbols to the screen for greater win potential.
Three or more Jar symbols trigger the Free Games mode and award six free spins. All Jars that trigger the feature stick throughout it. Additional Wilds that land into the board also stick. While during base game the multipliers revert to zero after a losing cascade, this does not happen during the Free Games feature and these, too, stick until the end. Thanks to the cascading engine, the bonus game can last a while.
With wins potentially going up to 20,000x the stake, Jammin’ Jars became a hit across online casinos quickly after its release in 2018.
Final Words
Push Gaming is clearly a studio that wants to do things the right way and puts a lot of thought, effort, and creativity into each and every game that it develops and rolls out to the market. Its products shine with impeccable graphics, diverse themes, and unique features.
Its carefully built portfolio and the recent acquisition of GSI have pushed the studio into the spotlight and have attracted some of the industry’s biggest players as its partners. As it adds new titles and continues to upgrade its business model as a full-service developer and provider of iGaming content, its network of clients will definitely continue to expand to see it gain wider popularity and appraisal.
