Online gambling operator bet365 has rolled out a new Cash Out feature that allows betting customers to add, swap, and remove selections from their bets. The Edit Bet feature is available on both pre-match and in-play bets.
Bettors will be able to edit bets they have placed on their hand-held devices via the Cash Out tab. The Edit Bet feature is located in the bet slip’s top right. When customers select Edit Bet, the slip will change to let them edit bets in any way they find fit.
The new feature allows bet365 customers to edit selections on their unsettled single bets as well as on unsettled straight accumulators. As mentioned above, they will be able to do that both pre-match and in-play and on a wide number of sports.
The newly added Edit Bet feature comes as part of bet365’s strategy to constantly upgrade and boost its mobile offering. The gambling operator has hailed the growth of its mobile division as one of the major drivers for its overall performance.
Bet365 has revealed that it had generated the amount of £448.3 million during the financial year ended March 27, 2016. Group turnover rose 5% for the reviewed period to £1.6 billion. Enhanced investment and product improvements during the twelve months to March 27, 2016 have been noted as factors to have benefited significantly the operator’s performance.
The launch of the Edit Bet feature was the latest of a series of new additions to bet365’s product offering. Last year, the company improved its live blackjack product and added a number of new slot titles to its online casino.
A notable deal from last year was bet365’s online casino content partnership with rapidly growing developer and supplier Yggdrasil Gaming. The gambling operator went live with the provider’s full product suite in August 2016. Leading titles like Wicked Circus, Bicicleta, and Seasons are now available to customers of the major gambling group. Over the course of the year, bet365 also went live with Playtech’s newly launched online slots series Age of the Gods.
In a separate agreement with the leading Isle of Man-based provider, bet365 became the first iGaming operator to go live with Playtech’s native mobile casino app. The new product features instant gameplay, better speed and performance across Android and iOS hand-held devices, among other things.