Playtech, a leading developer and supplier of products and services for the international gambling industry, announced that it has launched a new live mobile roulette game, following a comprehensive testing and analysis over the course of the past several months. Despite being rolled out mere days ago, the game has already received positive feedback from both gambling operators and players.
The new product provides players with the chance to play roulette on different hand-held devices in both portrait and landscape modes. What is more, they are able to see their bets while the roulette wheel is spinning. The innovative features are complemented by improved and easy-to-navigate-through interface, clearer and better positioned play buttons, and personalized view of the roulette table in all available modes.
The live HTML5 roulette game proved to be an instant success, as revealed by the Playtech. Within the first 48 hours of launch across the supplier’s client network, the greater part of the players migrated to the newly introduced roulette version.
The internationally recognized supplier pointed out that the game has driven excellent customer engagement levels, longer playing sessions across all hand-held devices as well as considerably improved revenues for Playtech licensees that have gone live with the product.
Commenting on the recent launch, Kevin Kilminster, Head of Innovation at Playtech Live, pointed out that they had chosen to upgrade their roulette game as it had always been their “primary, premium” product. The official added that they had worked closely with a number of gambling operators so as to be able to come up with a game that would be the best performing one currently available on the highly competitive market.
Mr. Kilminster confirmed that the product has been received very well by players and the immediate switch from the older live roulette game to the new mobile product was a clear indication of that.
Following the HTML5 roulette success, Playtech will now focus its attention on finishing and rolling out a live mobile blackjack product. The game is expected to be launched for smartphones and tablets before the end of the year and will be enhanced with new features and options.
